I’m having a conversation with a friend of mine this morning and we are in general talking about several stats from doctors that we would like to see, marketing strategies for doctors and in general the overall paradigm shift that is happening in medicine today. He then hits me with the statement “I think 30% of doctors do think their reimbursements will get better.” Now, I speak with thousands of doctors and practice managers and felt I had a pretty good handle on the opinions of the physician community. So tell me do 30% of you think your practice revenue will increase this year?
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Question: How could Facebook or Twitter affect your clinical outcomes?
I once interviewed an office manager about why they used a specific vendor. Her answer to me: Because they bring us cookies with every $50 order. Cookies? Not better pricing, not better service, not even because she hadn’t had time to research other companies, but because they brought her cookies.
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Fraud and staff theft are on the rise. Why is this happening? One reason is a spiraling economy. Another is lack of physician oversight. As the operation of medical practices gets more complex administratively, physicians are having a hard time staying on top of it. Read the rest of this entry »










