Each month, I get a variety of newsletters sent to my email inbox. They include one from a garden club, one from my mortgage broker and one from an employment agency that I use periodically in our medical practice. I read them all on a regular basis but not for the reasons you might think.

Yes, each of them contains relevant information about gardening, bank loan percentage rates or available candidates for hire. However, what keeps me interested is that they don’t just talk about those things. They include the latest events around town, a weekly forecast, recipes and even a joke of the day. I probably wouldn’t even remember my mortgage broker’s name 6 years later if it weren’t for this newsletter that keeps her in front of me in a non-threatening way. Read the rest of this entry »

Attending to students at your local high school can bring business to your practice.

Are any of you promoting your practice to the High School sports teams in your community?

If so, what are you doing?

Please respond by posting your comments below.

Last week, we talked about the gradual decline of the patient-physician relationship and how email is becoming increasingly popular in filling the communication gap.

The plethora of social networking options have also created new avenues for communication and marketing but you would be wise to weigh the pros and cons before diving in. Let’s focus on the largest and most well known social networking site: Facebook. Read the rest of this entry »

In these busy times, it’s no surprise that the patient-doctor relationship has eroded. Increased productivity requirements have shortened the amount of time you have to spend with each patient so many physicians are opting to communicate with patients via email. Read the rest of this entry »