Bedside manner is a broad term. For the purpose of this article, I am going to be simply discussing how a healthcare professional handles a patient in the doctor-patient relationship. As healthcare professionals, we have all spent hundreds of hours studying the nuts and bolts of clinical care. But, we are applying the nuts and bolts of clinical care to live flesh and bone humans. Each one is different and may require different management as far as bedside manner.
Patients call healthcare offices at the oddest times! Some folks just want help and don’t even think whether an office might be open or not. Other folks want to get a recording to see what the office hours are. Still others want to leave a message or just get more information. And, of course, there are those that say, “Well… I don’t know what I was thinking. I just called.”
All of these calls are potential patients, potential referrals, and potential income doctors shouldn’t want to lose. If you are not catching those calls, you are losing thousands of dollars! So what can you do?
Incorporating cash patients into your practice may be the difference between surviving in practice and thriving in practice. How you implement your policy to get more patients and improve practice revenue will be the key to your cash practice success. Your staff needs to be on-board with your policies to make them successful, and this may be more difficult than you first imagine.
Is outsourcing in the healthcare arena good, bad, or indifferent? I guess it depends on if you are the outsourcer or outsourcee. It could also depend on what the goal of the change is intended to accomplish, which, in a healthcare provider’s setting, should be to get more patients and improve practice revenue.
Outsourcing is simply contracting with other businesses to perform services which are normally performed in-house by your employees. Most businesses have outsourced certain business functions for years. Healthcare providers outsource advertising, tax preparation, printing, and office cleaning, although they may not think of having these services provided by others as outsourcing. Recently, more companies outsource functions which have traditionally been performed in-house.