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Welcome to our PhysicianTrends Blog.  We're here to talk about physicians and how they are changing in the midst of the most massive transformation in our healthcare system since Medicare.
Thursday, 23 May 2013
Ed Travis

Are You Losing Money When Patients Call?

Written by Ed Travis

Patients call healthcare offices at the oddest times!  Some folks just want help and don’t even think whether an office might be open or not.  Other folks want to get a recording to see what the office hours are. Still others want to leave a message or just get more information.  And, of course, there are those that say, “Well… I don’t know what I was thinking.  I just called.”

All of these calls are potential patients, potential referrals, and potential income doctors shouldn’t want to lose. If you are not catching those calls, you are losing thousands of dollars!  So what can you do?

Incorporating cash patients into your practice may be the difference between surviving in practice and thriving in practice.  How you implement your policy to get more patients and improve practice revenue will be the key to your cash practice success.   Your staff needs to be on-board with your policies to make them successful, and this may be more difficult than you first imagine.

Tuesday, 14 May 2013
DG Comfort

Outsourcing To Improve Your Practice

Written by DG Comfort

Is outsourcing in the healthcare arena good, bad, or indifferent?  I guess it depends on if you are the outsourcer or outsourcee.  It could also depend on what the goal of the change is intended to accomplish, which, in a healthcare provider’s setting, should be to get more patients and improve practice revenue.

Outsourcing is simply contracting with other businesses to perform services which are normally performed in-house by your employees.  Most businesses have outsourced certain business functions for years.  Healthcare providers outsource advertising, tax preparation, printing, and office cleaning, although they may not think of having these services provided by others as outsourcing.   Recently, more companies outsource functions which have traditionally been performed in-house.

Who is really in charge of a patient’s health and by extension their healthcare?

Is it:

  1. The Government
  2. The Employer
  3. The Insurance Company
  4. The Healthcare Provider
  5. The Patient

It may seem an unlikely marriage. Compassionate, patient-oriented nurses are joining forces with machine-focused, data-driven engineers. Nevertheless, this odd couple is creating many innovative improvements to healthcare services.

The field of bio-medical engineering is recognizing that in their roles on the front lines of patient interactions, nurses have a troops-on-the-ground vision of potential problems and realistic solutions. The engineers have the nuts-and-bolts knowledge to build the needed equipment and devices. The collaborations go beyond simply recommendations from either side. The teams interact and work together in partnerships.

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