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Welcome to our PhysicianTrends Blog.  We're here to talk about physicians and how they are changing in the midst of the most massive transformation in our healthcare system since Medicare.
Tuesday, 13 December 2011
DG Comfort

Concierge Medicine: Should You Join the Movement?

Written by  DG Comfort

How would you like to have every patient in your practice pay you $1,500 to $2,000 per year, in addition to your normal fees, just for the privilege of getting a same day appointment when they call?  Sound too good to be true?  Welcome to the world of Concierge Medicine (CM). This type of healthcare delivery is also referred to as membership medicine, concierge health care, cash only practice, direct care, direct primary care, and direct practice medicine.

What exactly is Concierge Medicine?  According to the American Academy of Private Physicians (AAPP), the national association of physicians who provide “concierge medicine,” defined as a ‘fee-for-service, and other forms of health care delivery characterized by a direct, financial relationship between private physicians and their patients.’ This movement will forever change American health care by restoring the doctor-patient relationship of times past --private doctors unencumbered by insurance company policies, provider-network constraints, and the misaligned incentives that have infected our health care system.

 

In a letter to fellow members of the AAPP, Dr. Jordan Shlain, MD recently wrote:

“I would like to take a moment to reflect on who we are, what we are doing, and why it’s so important. The American Academy of Private Physicians was founded on a simple premise: more time and better care for our patients while freeing doctors from complex payment schema and contracts by ‘third party payers.’ Simply put, we are held accountable to our patients, not to insurance companies.” …”We are building the wellness model of the future and actively critiquing the circular illness-model. The common denominator that sets us apart is our desire to listen longer, ask more questions, and take the time to work through a complex problem in the spirit of healthy living and longevity.”

Concierge Medicine is the complete opposite of the Patient Protection and Affordable Care Act (PPACA), which is aimed at more regulation, less personal accountability and less personalized care by physicians.  The PPACA‘s stated goal is to provide more health care for more Americans at a lower cost for the patient.  It attempts to accomplish this goal through more regulations on doctors, requiring better and more readily available medical records, and free screenings and tests to diagnose medical conditions earlier.

Concierge Medicine is an attempt to promote improved health for patients through more time involvement, better relationships between doctors and patients, and more personal responsibility for individual health.  In short CM is a return to the way medicine used to be practiced in America, before employers and insurance companies became the primary source for the payment of healthcare costs.

We have reached the current healthcare situation as a result of the wage controls which were put in place during WWII, forcing employers to offer fringe benefits, such as health insurance, to compete for good employees. The insinuation of third party payers has eroded the doctor patient relationship.  Many healthcare providers point to the disassociation of the costs and benefits of healthcare from the doctor-patient relationship as the start of the rapid spirally costs of healthcare.  The patient had no interest in cost containment, since they weren’t paying for the medical care, the doctor had no incentive to control costs because didn’t have to bill the patient directly, and the insurance company had little incentive to reduce costs because they could always increase the premiums paid by the employer.  As the delivery of healthcare became more unaccountable for all parties involved, the level of personal care decreased as costs skyrocketed.

CM is an attempt to bring back the doctor-patient relationship, both personally and financially, in order to provide better healthcare at a reasonable cost.  CM operates under the premise that better doctor-patient relationships will result in better overall health because doctors have the time to delve more deeply into their patient’s history and lifestyles and perform a better job catching health problems early.  Patients also have a vested interest in following their doctor’s recommendations because they have a greater financial responsibility for any healthcare costs that they incur.

Critics of Concierge Medicine claim that it will create a two-tiered medical system within the US, one for wealthy (or healthy) Americans who can afford the best medical care, and a second class for poorer (or unhealthier) Americans.  CM patients pay a higher fee to avoid waiting or for more time with a doctor to discuss healthcare issues.  Those who can’t (or choose not to pay extra) will have longer wait times or less face time with doctors who are overwhelmed by the number of patients they see.

Last modified on Tuesday, 13 December 2011

3 comments

  • Comment Link Sherry Tuesday, 27 March 2012 posted by Sherry

    There is a national association for concierge doctors (non profit) I went to a conference they had last year and learned so much about this movement. I am facinated with this approach and drawn to the concept as a patient. I have heard of a company called MD VIP that helps with these transitions but have also heard from doctors that have used them that it is better if you do not use them and just do it on your own.

  • Comment Link Parmjit S Aujla,M.D. Tuesday, 20 December 2011 posted by Parmjit S Aujla,M.D.

    I think Concierge medicine will be the good option if patients also understands the sameaproach and joins this aproach. More than doctors, we needs patients to join it.

  • Comment Link Chris Carraway,DC, DIBCN, CLS Tuesday, 13 December 2011 posted by Chris Carraway,DC, DIBCN, CLS

    What a fascinating concept, yet a reach back to some old practices. This has really got me thinking, how could I work this into my practice?

    I cannot envision the transition taking place one Monday morning. I am not sure how I would go about making the change. Maybe What a fascinating concept, yet a reach back to some old practices. This has really got me thinking, how could I work this into my practice?

    I cannot envision the transition taking place one Monday morning. I am not sure how I would go about making the change. Maybe he sweet spots of the work day the sweet spots of the work day are reserved for CM patients. Then expand those hours as the CM practice grows.

    I don't know if have the nerve to do it. But I like the concept.

 

 

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