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Welcome to our PhysicianTrends Blog.  We're here to talk about physicians and how they are changing in the midst of the most massive transformation in our healthcare system since Medicare.
Wednesday, 10 February 2010
Desiree Scoggins

Are Doctors Too Cheap to Hire Competent Staff?

Written by  Desiree Scoggins

I once interviewed an office manager about why they used a specific vendor. Her answer to me: Because they bring us cookies with every $50 order. Cookies? Not better pricing, not better service, not even because she hadn’t had time to research other companies, but because they brought her cookies.

This is not an uncommon occurrence. Drug companies have made a killing by bribing office staff with goodies. As one drug rep said, “ All it takes is tacos and a pen to get an audience with the doctor.” This is only the tip of the iceberg. It is well known that medical practices are staffed with under-qualified, untrained, in-over-their-head staff. Why is this? Many think because doctors don’t think they run a business, they think it’s a “practice”, therefore you don’t need competent business people in charge. Even though healthcare is 17% of the U.S. economy, the people on the front line (doctors), do not consider it a business. Go figure!!!!

Last modified on Wednesday, 11 May 2011

 

 

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