Surveys are indicating some pretty strong shifts in patient attitudes toward doctors and healthcare in general. Will doctors be able to respond to their needs or will they require the patient to conform to their outdated ways?
Trend #1: Surveys report that between 60%-75% of patients get most of their healthcare information on the web. They even shop for their doctor online. Are you changing the way to communicate with your clients to respond to this trend? Have you established your online presence?
Trend#2: Visits to alternative medicine providers exceeded the visits to MD’s this past year! What are you doing to respond to this trend? Many MD’s have added Naturopathic doctors to their practice or at minimum have included them in their referral network. What have you done?
Trend #3: A growing number of patients are learning that their lifestyle is contributing to their problems. What are you doing to help educate them on their lifestyle issues?
Trend#4: Patients are turning from prescription drugs to natural supplements. Is your only solution a drug? If so, you are increasingly out of step with your patients.
The trends are clear. Let us know what you think and if and how you are responding.
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