One of the main complaints registered by doctors on the Glenn Beck forum was the intrusion of insurance companies in their lives. Many physicians were outspoken about how screwed up the system is because of a third party payer. We could not be more in agreement with this conclusion. However, the public and most doctors are addicted to the insurance drug. They have no idea how to get along without it. Patients expect everything to be covered (and somehow don’t get that full coverage causes exorbitantly high premiums) and doctors don’t have any idea how to run a cash medicine practice. But the tide is turning. Estimates are that nearly 20% of family practice physicians are looking at going cash. New models for cash medicine are emerging. PriceDoc is one that allows patients to bid for doctor services. Conceirge medicine is gaining ground. Medical societies are being created that focus on lifestyle medicine for cash. We think the 80/20 rule applies. 80% of physicians will stay in the old system and go along with whatever the government imposes on them (and keep complaining) and 20% will look to innovative strategies to change, such as moving to cash. Let us know your thoughts on this topic.