Doctors don’t like insurance companies. They generally accuse insurance companies of eroding their autonomy, unnecessarily increasing red tape and continually assaulting their incomes. The question must be asked, however, how did doctors ever get themselves in this position and more importantly, how do they get themselves out of it? It’s not difficult to understand how doctors got trapped into their predicament. It IS difficult, however, to understand why doctors continue to enslave themselves to their insurance company masters.

It’s no secret that widespread dissatisfaction with insurance practices is driving practitioners toward alternative ways of being paid for their services. With the devastating 21% cut to Medicare reimbursement rates, many physicians are even less sure that they can continue to do business as usual.

Restoring profitability to private practices is going to be a challenge. Physicians will have to become thought leaders in creating a patchwork of solutions.