As a physician, becoming part of a physician referral network is one of the best things you can do for your medical practice. You’ll build relationships that will help ensure the success of your practice even as other sources of revenue evaporate due to changes in the economy and health care system. You can either join an existing referral network or, if you prefer, create one of your own by seeking out and cultivating relationships with other physicians.

If you join an existing network, you’ll have to evaluate it carefully to determine whether or not it meets your needs. To maximize referrals, be sure there are relatively few physicians in your specialty within the network. Make sure the network conforms to patient rules and laws and that the software or platform is easy for your staff to use.