Depending on your specialty, there are times during the year when you’ll inevitably experience a decrease in business. It’s normal to experience the annual ebb and flow of patients but you may be experiencing slower times than usual given the economy.

You can certainly augment your marketing efforts through emails or newsletters and you can send out reminder postcards to be sure that you’re capturing annual visits. These can both be effective for increasing your daily patient count but let’s talk about a way to be more proactive without investing any money and that’s through maximizing your current patients.